Tag Archives: The 1940′s

Gay New York

Men On Film: 1949 by

Quick Magazine 3

It’s both funny and sad to think of a time when merely taking off your shirt was enough to excite and stir the masses of closeted gay men, but such was the nature of repression of male/male desire through the course of history. As an example, consider the October 17, 1949 issue of a small magazine called Quick and its cover story “The Birth of Beefcake,” which details the new Hollywood trend of shirtless supermen for its readers. The cover features a smiling photo of the heartthrob Alan Ladd. Inside, the cover story “Hollywood Uncovers Male Appeal” explains the concept of “beefcake”: More…